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Hip-hop fashion is a distinctive style of
dress originating with the
African-American and
Latino youth in
The Bronx (
New York City), and later influenced by the
hip-hop scenes of
Los Angeles,
Chicago,
Philadelphia,
Pittsburgh,
East Bay (San Francisco Bay Area), and
The Dirty South among others. Each city contributed various elements to its overall style seen worldwide today. Hip hop
fashion complements the expressions and attitudes of
hip hop culture in general. Hip hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as a whole across the world and for all ethnicities.
In the early 1980s, established
sportswear and fashion brands, such as
Le Coq Sportif,
Kangol,
Adidas and
Nike Inc attached themselves to the emerging hip hop scene.
Bling culture
Main article:
Bling blingIn the mid- to late 1990s, platinum replaced gold as the metal of choice in hip hop fashion.
[3] Artists and fans alike wore platinum (or
silver) jewelry, often embedded with
diamonds.
Jay-Z,
Juvenile, and
The Hot Boys were largely responsible for this trend.
[3] Platinum fronts also became popular;
Cash Money Records executive/
rapper Brian "Baby" Williams infamously has an entire mouthful of permanent platinum teeth. Others have fashioned
grills, removable metal jewelled teeth coverings. This really didn't belong to original hip hop scene.
With the advent of "bling" culture, the turn of the century established luxury brands made inroads into the hip hop market, with brands like
Gucci and
Prada making appearances in hip hop videos and films.
[8]
