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Hip-hop fashion is a distinctive style of dress originating with the African-American and Latino youth in The Bronx (New York City), and later influenced by the hip-hop scenes of Los Angeles, Chicago, Philadelphia, Pittsburgh, East Bay (San Francisco Bay Area), and The Dirty South among others. Each city contributed various elements to its overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion as a whole across the world and for all ethnicities.
In the early 1980s, established sportswear and fashion brands, such as Le Coq Sportif, Kangol, Adidas and Nike Inc attached themselves to the emerging hip hop scene.
Bling culture
Main article: Bling bling
In the mid- to late 1990s, platinum replaced gold as the metal of choice in hip hop fashion.[3] Artists and fans alike wore platinum (or silver) jewelry, often embedded with diamonds. Jay-Z, Juvenile, and The Hot Boys were largely responsible for this trend.[3] Platinum fronts also became popular; Cash Money Records executive/rapper Brian "Baby" Williams infamously has an entire mouthful of permanent platinum teeth. Others have fashioned grills, removable metal jewelled teeth coverings. This really didn't belong to original hip hop scene.
With the advent of "bling" culture, the turn of the century established luxury brands made inroads into the hip hop market, with brands like Gucci and Prada making appearances in hip hop videos and films.[8]
